My number one ☝🏻 marketing strategy…
Stepping out from behind the bar for this post to talk a little bit about the best way to grow your event business (or any business).
Networking is the key course of action that helps you get your name out there and build a solid reputation of know, like, and trust with your audience.
It’s also a GREAT opportunity to learn more and broaden your horizons.
I recently had the opportunity to take networking to the NEXT level by attending the IMEX tradeshow in Vegas.
The experience opened my eyes to new ideas, wonderful people and thought-provoking market research.
Through conversations with big event markets, like DMCs and hotels, I gained more knowledge and confidence in the growth of The Rolling Pour.
Networking events like these allows you to:
1️⃣ Expand your reach – connect with a diverse range of professionals & industry leaders.
2️⃣ Participate in knowledge sharing – if you have a new idea for your business, bouncing it directly off of industry pros is helpful in many ways! Learn what the demand is, gain insight & industry knowledge.
3️⃣ Find collaboration opportunities – leverage strengths & resources by connecting with like-minded individuals and complementary businesses.
4️⃣ Build trust & credibility – KEEP SHOWING UP! By attending events, your credibility grows and so does the trust in you and your business – leading to increased customer loyalty & growth.
5️⃣ Gain access to resources & support – business ownership can be a lonely road. Connecting with others that are a resource of support and advice is pivotal in the overall success for a business leader.
Remember, networking is not just about making contacts but about cultivating meaningful relationships. Be genuine, offer value, and be open to helping others. By nurturing these connections, you’ll create a strong network that can propel your business toward growth and success. 💪🚀
Cheers to your business success!